Expanding Profinder in Sweden
Profinder is a Nordic SaaS company providing B2B company and decision-maker data for sales and marketing teams in Finland and Sweden. After building a strong foundation in Finland, we’re now accelerating our growth in Sweden with dedicated leadership and a locally tailored service.
Meet Timo Kättö: leading Profinder’s growth in Sweden
Timo Kättö is an experienced SaaS sales executive and growth specialist.
After helping scale Profinder’s growth in Finland, he is now fully focused on building Profinder Sweden as Chief Revenue Officer (CRO).
Who is Timo?
- 10+ years in SaaS sales & go-to-market leadership
- Led LeadDesk sales across 8 European countries
- Opened new markets including Norway, Denmark, France, and Spain
- Joined Leadventure (Profinder) in 2023 to accelerate growth in Finland
- Now leading structured, sustainable growth in the Swedish B2B data market
Timo Kättö, CRO, Profinder (Sweden)
What changed in January?
As the Swedish expansion entered its next phase, Timo transitioned from leading sales in Finland to focusing 100% on Sweden as CRO. Building the team, pipeline, and scalable commercial processes for long-term growth.
Why Sweden & why now?
Sweden is the largest market in Scandinavia, and we see a clear shift in how companies approach prospecting.
Excel-based prospect lists are being replaced by SaaS tools that provide continuously updated B2B data. Sales teams expect accurate, real-time company and decision-maker information when they need it, not static files.
One Nordic vision -two local services
Profinder provides B2B company and decision-maker data for sales and marketing teams in Finland and Sweden. The services are built market-by-market to match local data sources and needs.
Both Finnish and Swedish B2B buyers are professional and informed. Active sales teams in both markets require high-quality prospect data and reliable decision-maker information to generate growth.
Reliable data, built for each market
The base data sources differ between Finland and Sweden, but the underlying business need is the same: reliable, up-to-date prospect and decision-maker data that helps teams focus on the right accounts.
Can you access Finland, Sweden, or both in Profinder?
Yes. Ccompanies operating in both countries can purchase access to Finland, Sweden, or both, depending on their needs
Profinder’s Finland and Sweden offerings are separate market services, built on local data sources and regulatory environments.
A word from our CEO: Ville Honkimäki
How does this expansion support Profinder’s overall growth?
Massively. Profinder grows with its customers, and we hear and see a clear need for both qualitative and quantitative B2B data among many Swedish companies.
We also learned from our Finnish experience that having a huge data library alone is not enough. That is why we are increasing the proactive delivery of useful and relevant AI-powered data directly to our customers—either via the Profinder user interface or directly into operative systems like CRM or marketing automation tools. All of this happens alongside regular enrichment and updates of operative data.
What should Swedish companies know about Profinder?
By next August, when Profinder celebrates one year of Swedish data operations, my sincere joy is that thousands of Swedish enterprises have at least heard of modern B2B target group setting. A few hundred of those same enterprises have already tested and seen for themselves what a difference outstanding and modern B2B data can deliver for their own benefit. Profinder has come to stay and serve in Sweden.
Profinder is building a Nordic data platform, locally tailored
With a stable foundation in Finland and dedicated leadership driving growth in Sweden, Profinder is strengthening its position as a Nordic (B2B) data provider.
To learn more about Profinder’s B2B data services in Finland or Sweden, explore our local websites or contact our team.
Ville Honkimäki, CEO, Profinder